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Stay up to date with our insight on the latest news, happenings, and trends in the mobile industry.

Fonts - ASO Overview Report

Fonts is among the utilities apps in the App Store which change whole keyboard for tons of users. With over 400k people who have downloaded the app in the last 90 days. In fact, by the time of writing this, it dropped down by 7 positions in the utility category. While Fonts simply attract communication from the users, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed to reach the TOP ranking positions.

October 31, 2022

Brave Private Web Browser ASO Overview Report

While Brave Private Web Browser simply lets users surf over the whole internet, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed to reach the TOP. After all, the biggest room is the room for improvement. No matter how great the app might already be, there are lots of things to do to reach the top spot and not be overtaken by competitors.

October 28, 2022

App Marketing Agency - Why you Need it and What to Expect?

"What an invention! An app growth marketing agency? What good is that?" - I have heard similar sentences many times since AppDNA came into the world. That's why in this short article I decided to describe our motives. Why did we open an app growth marketing agency, and how is it different from others found on the market?

October 27, 2022

STRETCHIT: Stretching Exercises ASO Overview Report

STRETCHIT is among the health & fitness apps in the App Store leading app for a wide-known body streching. With over 2k daily downloads from people who have downloaded the app, STRETCHIT has enjoyed and could reach a relatively high ranking during the last weeks. In this ASO audit, let’s take a look at how STRETCHIT can improve its keyword ranking in the most efficient way possible.

October 24, 2022

What are the biggest mistakes UA Managers make?

A very common practice among user acquisition managers is to divide UA activities into two categories with separate budgets, strategies and goals. I'm talking about App Store Optimization (ASO) and paid user acquisition. How does this approach affect user acquisition? Read this article and learn about the most important problems UA Managers make in this skipping ASO. 

October 20, 2022

WaterMinder Water Tracker - ASO Overview Report

WaterMinder is among the health & fitness apps in the App Store which help with the hydration of the whole body. While WaterMinder simply reminds users to stay hydrated, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed. In this ASO overview, let’s take a look at how WaterMinder can improve its keyword ranking in the most efficient way possible.

October 19, 2022