While Brave Private Web Browser simply lets users surf over the whole internet, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed to reach the TOP. After all, the biggest room is the room for improvement. No matter how great the app might already be, there are lots of things to do to reach the top spot and not be overtaken by competitors.
Brave Private Web Browser is among the utilities category apps in the App Store safe and private web browser with over +50 million users. Brave has enjoyed and could reach a relatively high ranking during the last 3 weeks being placed on #40 rank.
While Brave Private Web Browser simply lets users surf over the whole internet, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed to reach the TOP.
After all, the biggest room is the room for improvement. No matter how great the app might already be, there are lots of things to do to reach top spot and not be overtaken by competitors.
In this ASO audit, let’s take a look at how Brave Private Web Browser can improve its keyword ranking in the most efficient possible way.
Keyword research
We did quick keyword research for Brave Private Web Browser. We have shared the details at the end of this post.
Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.
In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, at AppDNA, we use Mobile Action and AppTweak to perform reliable keyword research.
Among the results we get is the term Search Score. Here’s a quick overview:
The Search Score / Keyword Volume ranges from 5 to 100. The score represents the amount of traffic that is searching for a specific keyword compared to other keyword options in the App Store and Google Play.
For example, one of the keywords with the highest ranking is the keyword, “Instagram.” It has a search score of 100.
The lowest score is 5, which means that almost no one is searching for that keyword.
When it comes to the results, here’s how Brave’s ranking looks like:
“brave” keyword has a search score of 64, which we rank at no. 1.
“web browser” keyword has a search score of 51, which we rank at no. 4.
“private” keyword has a search score of 49, which we rank at no. 20.
“web” keyword has a search score of 45, which we rank at no. 8.
“privacy” keyword has a search score of 41, which we rank at no. 10.
We also did research on competitor keywords. We got the following results:
“vpn” keyword has a search score of 90, which we rank at no. 38.
“edge” keyword has a search score of 59, which is unranked.
“mozilla” keyword has a search score of 42, which is unranked.
“proxy vpn” keyword has a search score of 40, which we rank at no. 106.
“firewall” keyword has a search score of 28, which we rank at no. 49.
Take note that the App Store allows us to use up to 30 characters for the title. As of now, Brave Private Web Browser is using 25 characters. In the app store, every character counts and it should be maximised as much as possible.
As you can see, we replaced the “Private” keyword with “Internet”. As we can see this is a great move in terms of keyword ranking for the following reasons:
Internet has 53 Search Score and is ranked at rank #9.
Private has 49 Search Score and is ranked at rank #20.
This change can give more potential for the app and can bring more attention to the application. From the second point of view, if users are looking for a browser they most likely will try out the “Internet” keyword rather than “Private”.
Also that proves that you need to constantly test these keywords. You should check your keyword ranking every week and see if the changes in your title brought better results.
Subtitle
Current Subtitle: Adblock, Fast, Secure Internet should always be adapted to the application name, so included keywords should be never repeated.
Like the title, Apple allows us to use up to 30 characters in the subtitle. Brave Private Web Browser already has a strong subtitle but we will check it closer. For one, it has maximised the allotted 30 characters for the subtitle, which is great news!
Subtitle can be changed from this:
Adblock, Fast, Secure Internet
to:
Private Browse & Safety Search
This change comes from the rule to not repeat the same keywords used on the App Name. So we recommend to replace “Private” once used on App Name and move to the subtitle keyword as a filler to the available space.
We decided to completely change the Subtitle. That’s because the competition is using lots of common keywords repeatedly. As you can see we try to bring even more trust to your app by using “safety”-related keywords. We do believe this change can bring more attention to the app .
To ensure we stay competitive, we must test the subtitle and its keywords continuously. One way to improve the subtitle is to go to the keyword pool. From there, we should continuously check how many keywords we are ranking for that are in the subtitle.
If the keywords are not improving our ranking, then we should test other keywords and their variations.
Ratings
Looking at the ratings, we can see a lot of things to improve here. Take a note that Brave Private Web Browser, at the time of this writing, has an average rating of 4.8 stars from more than 264k users which puts your application in a good position related to its competitors:
Let’s compare that to their competitors:
Firefox: Private, Safe Browser – 4.50 stars from 138k+ users.
Opera Browser: Fast & Private– 4.65 stars from 88k+ users.
DuckDuckGo Private Browser - 4.86 stars from 1.4mln users.
We do need to improve app features and overall user experience to raise the ratings up and get more positive reviews as well. Reputation Management framework that intercept negative feedback and help optimize average rating and increase number of reviews would be helpful for Brave Private Web Browser. As we can see there are a lot of users that rate the app as great and above and Brave Private Web Browser should keep that trend too.
Screenshots
Screenshots can either make or break your app. Use the wrong screenshots and you’ll surely chase away users. Use the right screenshots and you’ll attract more users.
It is super important to choose screenshots that show the value, features, and reasons why users should use your app. In short, screenshots must convince users to choose your app.
The App Store allows us to use up to 10 screenshots and it is good news! Bad news is Brave Private Web Browser is using only 7 which should be improved.
To determine which screenshots give you the best result, A/B testing and Apple’s Product Page Optimization (PPO) are always the best way to go.
Especially handy for highly competitive sectors. Clearly communicate what makes your app better from competitors. Focus on additional competitive advantage, an unobvious benefit important for the target audience, that no one offers except you.
User-based social proof, such as featuring the high ratings' average, positive reviews, testimonials or volume of active users is one of the most commonly leveraged persuasion techniques in app stores. You can try to use one of the previously mentioned elements, or any other which may build credibility in the eyes of your visitors. Be mindful that this technique, even though commonly used, can be interpreted as a violation of App Store & Google Play guidelines.
If you want to differentiate from hundreds of other organic search results, you should test including an attention grabber on your first screenshot or app preview. These are the elements well known to marketing professionals, who use them in outdoor campaigns or on catchy commercials and social advertisements. E.g. evergreen facial distraction technique which brings attention of visitors, based on our primal instincts.
Here are a few more things to think about:
Apple indexes the title, subtitle, and keyword list to determine app rankings in the App Store.
The app title, which can be composed of up to 30 characters, is considered to be the most important ranking factor. Thus, you should add the most crucial keyword to your title. When you do that, you’ll most likely get a higher ranking for that keyword.
Next to the app title is the subtitle in terms of importance for indexing. Thus, other more vital keywords should be added to your subtitle. Add as many relevant and high-ranking keywords as possible to ensure you increase your ranking. Moreover, if possible, maximize the 30 character-limit for the subtitle.
The keyword list is considered to be the number 3 most important ranking factor in the App Store. You are allowed to use a maximum of 100 characters. You need to add all the keywords that you believe are relevant to your app. You can even include brand names and competitors’ keywords. You have more flexibility to include whatever you see fit based on your keyword research. After all, users won’t be able to see this list. Only you, as the admin, can see them via the Developer Console.
Disclaimer: In this ASO Audit, we haven’t used any private data, we have purely used public data. The ASO audit was done based on version 1.44.1 of the application and is current as of the date of publication of this article
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