Maximize Your App's Growth Potential Through Strategic App Store Optimization
App Store Optimization is more than just keyword optimization - it's about understanding and improving your entire app store presence to attract and convert the right users.
Think of ASO as your app's digital storefront: it needs to both catch the right eyes and convince visitors to step inside. In your app's growth funnel, ASO delivers three key benefits:
- Discovery: Helps potential users find your app organically when they need it
- Conversion: Convinces visitors from all sources (paid and organic) to install
- Efficiency: Reduces acquisition costs by improving conversion rates across channels
App Store Optimization (ASO) like no other with AppDNA
Investing in ASO is the most cost-effective mobile marketing tactic. It drives downloads for cents when done right, at scale, for multiple markets.
Our technology, tested frameworks, and global ASO experts ensure maximum app discovery. AppDNA can optimize your ASO efforts to boost your app to the top rankings, increase your downloads, reduce total acquisition costs and ensure sustainable, powerful growth.
In 2021 our clients see an average 43% increase of organic downloads, and 16% decrease of user acquisition cost within first 6 months.
KPI-based pricing for every ASO project. We estimate KPIs for each App Store Optimization sprint. You will only pay for delivered results so can be sure that working with AppDNA will produce the highest ROI possible.
Data-driven ASO based on Big Data Analysis, real market data, best growth frameworks so you can be sure that the strategy is tailored to your app and current market situation.
Vertical ASO Experience - We’ve helped our clients with almost every vertical the stores have to offer. We work with some of the biggest companies worldwide, far exceeding their growth KPIs across industries.
When does App Store Optimization make sense?
Did you know there are over 5.6 million apps available in the App Store and Google Play? More than 80% of mobile app downloads start inside the store. Apps that aren’t among the top search results will find it impossible to compete – making app store optimization services critical to mobile success.
ASO is most effective when aligned with how your potential users actually discover and choose apps. For example, if you have a meditation app, your users might search for 'sleep better' or 'reduce anxiety' rather than 'meditation app'. Understanding these real search patterns is crucial.
Just like in the case of one of our clients, a dating app that initially focused on broad terms like 'dating app' and 'meet people'. After analyzing their user journey, we discovered their most valuable users were actually searching for more specific terms like 'professional dating' and 'serious relationship app'. This insight helped us triple their conversion rate from store visits to installations.
App Store Optimization helps you connect with a relevant audience and push your app’s unique selling points. Quality ASO can considerably boost installs, making it valuable to your app business. Furthermore, these are organic installs, which often prove to be an app’s most valuable users.
We have extensive experience in App Store Optimization
At AppDNA, we see ASO as an ongoing process requiring consistent revision and optimization. Our team will iterate your unique App Store presence to achieve the highest organic traffic possible.
Audit
Deep audit to analyze your current ASO situation and identify growth points for each aspect of App Store Optimization to estimate how much additional organic traffic we can bring.
Research
App category, competitors and market analysis to adapt to the new ASO strategy.
Keywords Optimization
Localized metadata optimization for Google Play, App Store and App Gallery to boost app ranking, increase visibility and discoverability in stores.
Art & Design
Creation of artwork for icon, screenshots and feature graphic including localized copy and call to action
Strategy
Prepare a detailed strategy based on the needs of eaach project.
Copy & Localization
Description creation with strong keywords at the right density by natives translators.
A/B Test
Testing all the creatives to optimize Conversion Rate (App Page Views to Downloads)
KPI Based Contract
Before the projects starts, our ASO Experts will estimate possible KPIs to be reached after collaboration. You only pay for delivered results.
Expert Assistance
A dedicated team and project manager who will help you achieve your ASO goals, ready to answer all your questions during the project.
Report
Monthly report to evaluate our work, progress and KPIs.
Calculate your app growth!
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Full Service App Store Optimization by AppDNA
With our services, you can be sure that the return on investment in ASO will be at the highest level possible.
Other ASO companies
PDCA App Store Optimization with AppDNA
We take your app reach from thousands to millions
Working with AppDNA's ASO team means:
- More quality users discovering your app organically
- Higher conversion rates from store visits to installations
- Lower user acquisition costs
- Clear insights into what drives your app store performance
- Continuous optimization based on real data
Strategic Audit Phase
We start by understanding your app's current performance and opportunities:
1. Analyzing your current keywords and rankings
2.Reviewing competitor strategies
3. Examining conversion rates across different store elements
4. Identifying quick wins and long-term opportunities
Optimization Sprint - PDCA Model
We implement improvements in focused two-week sprints:
1. Keyword Optimization: Targeting terms your ideal users actually search for
2. Visual Optimization: Creating screenshots and videos that tell your app's story
3.A/B Testing: Testing different approaches to find what converts best
4. Custom Product Pages: Creating targeted pages for different user segments
5. In-App Events: Showcasing your app's dynamic content and features
Your app is visible in App Stores
Combining our expertise with great tools and great ASO optimization framework will let us rank high in App Store, Google Play and App Gallery.
Our bulletproof process to win on App Store Optimization
AppDNA App Store Optimization services take a 360 degree approach to mobile marketing. We have more than 7 years of experience helping apps increase their search rankings with keyword and metadata optimization, boost their conversion rates with A/B testing, and optimize user acquisition.
Consult App Store OptimizationaBenefits of App Store Optimization
Reduce user acquisition costs
Implementing App Store Optimization can change your download sources mix. You can save up to 76% your total user acquisition costs.
Increase your app revenue
The Life Time Value (LTV) of organic users can be 4-5x that of paid media.
Bring more quality installs
ASO gives an average of 40-65% uplift in organic installs after our optimization.
Improve visibility & conversion
More top apps trust AppDNA's ASO services than any other ASO company. We combine proven ASO methodology with our tools. On average we perform 2x better than other agencies.
What our clients say about us?
AppDNA is the best ASO Agency for Google Play and App Store I know. They were able to identify the most important factors to improve our app's visibility in the stores and they delivered results quickly. AppDNA team have in-depth knowledge on how to boost our app subscription monetization performance.
Tomas Petivoky
Working with AppDNA was a great time. They helped Aion Bank optimize ASO during launch phase in Belgium. They helped us increase conversion by 251% . They also increase organic downloads by 71% which help us lower total customer acquisition cost.
Chantal Sagnes
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How we achieved the conversion increase by 40% and optimized user acquisition costs by 38% for Homa Games.
Frequently Asked Quesions
How long until I see results?
What affects ASO pricing?
Is ASO a one-time thing?
What's the investment range?
Is ASO right for my app?
How does ASO work with paid user acquisition?
I have my own graphics department, I don't know if the branding will go wrong when the graphics are prepared by an external company
Can you guarantee rankings for specific keywords?
We are ready to help you. Get in touch today
Just fill the form below and we will craft the best ASO strategy. Your app deserves it.