Mobile app marketing is a highly competitive field, and with over two million apps available on the app stores, it's crucial to ensure your app stands out from the crowd. App Store Optimization (ASO) is an effective way to improve the visibility and discoverability of your app, and partnering with an experienced ASO agency can help you achieve your goals.
Making a decision to enter into any investment always requires a comparison of costs with the potential profits that we can achieve by implementing a given solution. App Store Optimization is no different. Calculating the ROI for ASO is needed to decide whether it is worth implementing an ASO for your application.
If users can’t even find your mobile app, how will they ever download it? This is the reason why App Store Optimization is the foundation and one of the most important elements of mobile app marketing.
After Apple WWDC 2021, there is a huge App Store Optimization Update. Later this year (2021) developer and app growth marketers will be able to do A/B testing within the App Store. There will also be a feature that will allow the creation of custom app pages.
Some people say if you build a great app, users will come. This is the mindset of many apppreneurs and developers. It’s the totally wrong path. To stand out among thousands of competitors on the app stores, you must get every reasonable advantage out there and use it.
Mobile app success is never a overnight thing. It takes a lot of time, work and money to build successful mobile application. The key to success in mobile is about understanding the processes, measurement and analysing the effectiveness of the certain growth actions. So which metrics are the most important for App Store & Google Play?
It's no wonder that with so many apps available, it's even harder to break through and get noticed. One of the popular, but still much debated, application marketing and mobile user acquisition strategies is App Store Optimization (ASO). Today, we’ll debunk some popular myths about ASO.
In a nutshell, ASO is the process of improving the overall visibility of the mobile application / game in the store. It aims to obtain the largest organic traffic possible, but also to improve conversion at app page visit - download stage.
If the number of page views in your application does not correspond to the number of downloads, it's time to work on the conversion rate. It is also worth looking at because of the store ranking - it is one of the main factor affecting our position.
