Pippin App's Journey to Optimizing Subscription Conversions

Pippin App faced several challenges that we discovered during initial consultation that hindered its growth and revenue generation:

1. Lack of User Onboarding: The absence of a well-designed user onboarding experience impacted bottom-of-the-funnel conversions, resulting in poor conversion rates from downloads to registrations and subsequent subscriptions.
2. Insufficient Retention & Engagement Strategy: The app lacked a comprehensive plan to retain and engage users, which is crucial for sustained growth. Implementing notification strategies and omnichannel communication based on user behavior became essential to drive user engagement.
3. Absence of ASO & Paid UA Strategy: Without an App Store Optimization (ASO) strategy in place, the app struggled to gain visibility and increase organic downloads. Additionally, the lack of a paid user acquisition strategy affected cost per installs (CPIs) and hindered growth.
4. Ineffective Reviews and Ratings Optimization Strategy: The app did not have a strategy to optimize reviews and ratings, which play a pivotal role in download conversion. Improving the app's reputation through positive reviews and ratings became crucial to attract new users.

Goals:

• Establish a consistent and predictable app marketing funnel for acquiring users.
• Increase app downloads in the UK, US, and other English-speaking countries.
• Enhance Daily/Monthly Active User (DAU/MAU) numbers.
• Improve conversion rates from downloads to subscriptions.
  
  

Solution:

To address these challenges and achieve the desired goals, a thorough app growth audit was conducted. The audit identified key areas for improvement and provided actionable recommendations. The following solutions were implemented:

1. Redesigning User Onboarding: A revamped user onboarding experience was designed to guide new users seamlessly through the app, showcasing the value of premium content and encouraging subscriptions.
2. Building Customer Journey Map for Implementing Retention & Engagement Strategy: A robust strategy utilizing push notifications and omnichannel communication based on user behavior was implemented to enhance user engagement, leading to increased retention rates.
   

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