How we helped increase conversion for Aliens by more than 122%, boosted downloads an astonishing 186% & increase keyword visibility by 584%

As part of the optimization process, AppDNA dove into Aliens’s historical keyword rankings and, external marketing efforts and related apps in its crypto app market to gain a deeper understanding of Aliens and its targeted audience.

After further research with AppDNA’s App Store Intelligence platform, we were able to understand which keywords to include to help expand Aliens’ keyword visibility, aligning with current search demand and popular features. AppDNA was able to identify multiple terms that had an audience overlap. 

AppDNA recognized multiple combinations of keywords that Aliens could break into tied to these genres, allowing for wider visibility:

• nft
• crypto
• crypto news
• metaverse
• bitcoin
• ethereum
• stablecoin
• DeFi
• Tether
• web3

AppDNA’s strategy was to target five different markets that best overlapped with Aliens features. AppDNA applied these learnings within Aliens’s title, subtitle, keyword bank and description.

This resulted in an increase of high volume, high ranked keywords including several previously unranked terms:

Though Aliens was consistently featured in the App Store, App Store Optimization was able to help the app newly rank for relevant high volume terms in the App Store. After just 90 days, AppDNA was able to help Aliens achieve over 584% growth in keyword visibility, resulting in a 764% increase in organic impressions.

NFT -----> UNRANKED -----> #2

CRYPTO NEWS -----> UNRANKED -----> #1

BITCOIN -----> 86 -----> #3

METAVERSE -----> UNRANKED -----> #3

WEB3 -----> UNRANKED -----> #3

After establishing Aliens' organic foundation in the App Store, AppDNA’s next focus was to boost conversion across all traffic.

AppDNA used their Intelligence Platform to understand which apps ranked highest for core terms tied to Aliens' features, and learned how each app was sustaining their click-through rates. AppDNA was able to use this research to understand how different competitors were displaying their content and positioning themselves overall in the App Store.

After thorough research of the crypto markets, AppDNA created updated screenshots that adhered to creative best practices such as:

• Incorporating a dynamic design to allow for more emphasis on specific features
• Highlighting accolades for credibility
• Highlighting additional content available within the app

Conclusion‍

AppDNA’s ASO technology, our methodology, and our experienced team produced huge results for Aliens. Through multiple optimizations, creative research, and testing, Aliens was able to Increase conversion by more than 122%, boosted downloads an astonishing 186% & increase keyword visibility by 584%.

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