How we helped Aion Bank increase conversion by 252% in 60 days.
During first 60 days we laid the foundations for Aion's ASO strategy. We started clearing out ASO efforts and build the App Store & Google Play presence. We build ranking, visibility in Finance category in Belgium. We recommended best ASO practises in Fintech apps for iOS, Google Play & App Gallery.
Services
App Store Optimization, A/B testing, App Growth Consulting
Platforms
Apple App Store, Google Play Store
Result 1
Result 2
Project Overview
Aion Bank is a leading digital banking solution with an advanced mobile app that offers arange of services from traditional banking functionalities to sophisticated financialmanagement tools. Although the app provides extensive capabilities and secure features, itfaced challenges related to user onboarding, retention and engagement, and App StoreOptimization (ASO). The objective was to ensure a consistent app marketing funnel,increase downloads in France and Belgium, onboard users efficiently, and improveconversion.
Before we started ASO Aion didn’t focusing much on this field. We’ve started from country, competition and category benchmarking to see what are we dealing with. Then we review current acquisition strategy. Based on benchmark and review we created basic ASO strategy to show value in a short amount of time and bring growth to the Aion app.
We use CVR KPI in iOS and Google Play Organic, Search & Explore Conversion in Android. It shows how app in organically search by keywords or how user explore the app in store.
Our goal is to get high amount of organic downloads to build brand, lower paid CAC and get visibility in store.
Execution
Challenge
The challenges were multifold:
User Onboarding: The app lacked a robust user onboarding and first-time user experience. This gap resulted in lower conversion rates from downloads to registrations. A well-designed onboarding experience was necessary to engage users, highlight the value of premium content, and ultimately improve conversions.
Retention & Engagement: The app was missing a retention and engagement strategy, crucial to maintaining a consistent monthly active user (MAU) base. Implementing a notification strategy and other omnichannel communication was paramount to keep users engaged and convert them into paying users.
ASO & Paid User Acquisition Strategy: The app did not have an ASO strategy in place. ASO was vital to gain visibility, reduce the cost per install (CPI) of paid user acquisition, increase organic downloads, and possibly get featured on the app store. The challenge was to design an efficient and effective user acquisition strategy considering the high cost of acquiring users for a mobile financial app.
Solution
An app growth audit was undertaken, revealing significant opportunities for improvement in user onboarding, ASO, product features, user retention and engagement, and monetization. To address user onboarding, recommendations for changes were made and implemented, resulting in an optimized user experience and improved conversion efficiency. In order to boost user retention and engagement, strategic tools were recommended to facilitate an effective notification and communication strategy. An ASO strategy was outlined to improve the app's visibility, reduce CPIs for paid user acquisition, and grow organic downloads. Following the audit, a series of consultations were carried out to address quick wins and blockers, leading to a more efficient app marketing funnel. A comprehensive customer journey map was designed to guide user acquisition and app growth. After optimizing the app marketing funnel, considerable effort was invested in creative testing and A/B testing of ad campaigns. Combined with the new ASO strategy, these measures aimed to refine the user acquisition approach further, ensuring it was aligned with the app's visibility and engagement goals. These steps were fundamental in realizing the improvements in user engagement and conversion rates, and importantly, reducing the acquisition costs.
Results
The solutions implemented led to highly positive outcomes:
- A substantial 251% increase in iOS conversion rates, showcasing the effectiveness of the redesigned user onboarding experience.
- Organic acquisition increased by 71%, underlining the success of the newly implemented ASO strategy combined with effective ad campaign testing.
- Customer acquisition cost reduced by 24%, resulting in significant cost savings within the first three months. This reduction highlights the efficiency of the new user acquisition strategy, which benefited from extensive creative and A/B testing.
Summary
This case study emphasizes the critical importance of user onboarding, user retention strategies, and ASO and Paid UA in driving app growth and user engagement. A strategic and focused approach, combined with extensive creative testing and ad campaign optimization, significantly improved the app's performance and user experience, leading to increased conversions and reduced acquisition costs. The transformation not only solidified the app's market position but also laid the foundation for continued growth and success.
Results iOS:
- 251% Conversion Increase
- 71% more organic installations
Results Android:
- 49% Conversion Increase
- 39% more organic installations
Our Impact
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AppDNA conducted a comprehensive app growth audit and provided us with actionable recommendations tailored to our specific challenges. They helped us address critical areas such as user onboarding, retention, ASO, and reviews optimization. Their insights and guidance allowed us to revamp our user onboarding process, implement effective engagement strategies, improve our app store visibility, and optimize our reviews and ratings.
The results have been outstanding. Our conversion rates from installs to paid subscriptions increased by a remarkable 167%.
We wholeheartedly recommend AppDNA to any app owner looking to unlock their app's full potential. Their expertise, professionalism, and commitment to delivering tangible results are commendable. It has been a pleasure working with the AppDNA team, and we look forward to continuing our partnership
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