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In a nutshell, ASO is the process of improving the overall visibility of the mobile application / game in the store. It aims to obtain the largest organic traffic possible, but also to improve conversion at app page visit - download stage.
The mobile application is a great tool to improve and strengthen the company's position on the market. Mobile applications can accomplish many business goals, be an additional or main sales channel or simply strengthen the company's position as the one that performs well in the digital era.
In 2019, when more people have a smartphone than a toothbrush, it's impossible to underestimate the power of mobile business. The fact that users spend over 90% of the time dedicated to using personal devices using apps, and this time is on average 5 hours a day, gives great opportunities for owners of mobile applications.
There really is no archetype for a company that comes to an agency as a client. As we’ve had clients from single developers through seed startups to multinational corporations.
We have prepared a brief description of the most important indicators of mobile application analytics that will help us to provide the best possible product. Remember that without the ability to analyze data in games and mobile applications, paid mobile application marketing becomes pointless.
If the number of page views in your application does not correspond to the number of downloads, it's time to work on the conversion rate. It is also worth looking at because of the store ranking - it is one of the main factor affecting our position.
