WaterMinder is among the health & fitness apps in the App Store which help with the hydration of the whole body. While WaterMinder simply reminds users to stay hydrated, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed. In this ASO overview, let’s take a look at how WaterMinder can improve its keyword ranking in the most efficient way possible.
WaterMinder is among the health & fitness apps in the App Store which help with hydration the whole body. With over 50k people who have downloaded the app, WaterMinder has enjoyed and could reach a relatively high ranking during the last 3 weeks. In fact, by the time of writing this, it dropped down from #30 to #171 in the health & fitness category.
While WaterMinder simply reminds users to stay hydrated, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed and brought back to the top.
After all, the biggest room is the room for improvement. No matter how great the app might already be, there are lots of things to do to reach top spot and not be overtaken by competitors.
In this ASO overview, let’s take a look at how WaterMinder can improve its keyword ranking in the most efficient way possible.
Keyword research
We did quick keyword research for WaterMinder. We have shared the details at the end of this post.
Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.
In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, at AppDNA, we use Mobile Action and AppTweak to perform reliable keyword research.
Among the results we get is the term Search Score. Here’s a quick overview:
The Search Score / Keyword Volume ranges from 5 to 100. The score represents the amount of traffic that is searching for a specific keyword compared to other keyword options in the App Store and Google Play.
For example, one of the keywords with the highest ranking is the keyword, “Instagram.” It has a search score of 100.
The lowest score is 5, which means that almost no one is searching for that keyword.
Here are the results that we got, here’s how WaterMinder’s ranking looks like:
“remind” keyword has a search score of 71, which we rank at no. 90.
“water tracker” keyword has a search score of 51, which we rank at no. 11.
“drink water” keyword has a search score of 40, which we rank at no. 12.
“remind me” keyword has a search score of 38, which we rank at no. 89.
“drink water reminder” keyword has a search score of 32, which we rank at no. 72.
We also did research on competitor keywords. We got the following results:
“reminder app” keyword has a search score of 36, which we rank at no. 87
“drink” keyword has a search score of 33, which we rank at no. 120.
“hydration app” keyword has a search score of 25, which we rank at no. 6.
“drinking app” keyword has a search score of 19, which we rank at no. 116.
“daily reminder” keyword has a search score of 17, which we rank at no. 55.
WaterMinder Keywords Opportunities
Huge room for improvement for generic keywords:
- "remind" (Search Score 71) - #90
- "drink water" (Search Score 40) - #12
- "remind me" (Search Score 38) - #89
- "drink" (Search Score 33) - #116
- "drink water reminder" (Search Score 32) - #72
Great opportunity for competitors keywords:
- "mind body" (Search Score 43) - #unranked
- "reminder app" (Search Score 37) - #87
- "drink tracker" (Search Score 23) - #62
- "remind app" (Search Score 42) - #65
Keywords that WaterMinder already has high rankings
Generic keywords that we already rank in the top categories:
- "water tracker" (Search Score 51) - #11
- "water" (Search Score 48) - #8
- "hydration app" (Search Score 25) - #6
- "water app" (Search Score 23) - #10
- "water intake" (Search Score 22) - #19
Competitor keywords that we already rank in the top categories:
The results show us that there is a lot of work to do. To ensure that we climb up the rankings, we should use these keywords in our metadata.
Title
The title of WaterMinder in the App Store is this:
WaterMinder® ∙ Water Tracker
Take note that the App Store allows us to use up to 30 characters for the title. As of now, WaterMinder is using 28 characters. In the app store, every character counts and it should be maximized as much as possible.
In this case, WaterMinder’s title can be changed to:
WaterMinder: Water Reminder
As you can see, we removed special characters. That’s because the App Store doesn’t recognize those so all you can get is loose available space already. As we can see from keyword comparison:
WaterMinder® has no results due to terms of ASO.
WaterMinder has 34 Search Score and is ranked on the top1.
Meanwhile remember that no one is using special characters to search on the app stores.
This is a great move in terms of keyword ranking for the following reasons:
The term “Reminder” has a high search score of 52 and placed on 111 rank.
Removed “Tracker” has a search score of 48 and placed on 311 rank.
This change can give more potential for the app and can bring more attention to the application
That’s also the reason you need to constantly test these keywords. You should check your keyword ranking every week and see if the changes in your title brought better results.
Subtitle
Current Subtitle: Daily Hydration Drink Reminder should always be adapted to the application name, so included keywords should be never repeated.
Like the title, Apple allows us to use up to 30 characters in the subtitle. WaterMinder already has a strong subtitle but we will check it closer. For one, it has maximized the allotted 30 characters for the subtitle, which is great news!
Subtitle can be changed from this:
Daily Hydration Drink Reminder
to:
Support Daily Drink & Tracker
This change comes from the rule to not repeat the same keywords used on the App Name. So we recommend to replace Reminder once used on App Name for Tracker and to add “Support” keyword as a filler to the available space.
“Support” has a 46 Search Score and that can help with reaching the top of the category. Secondly, people always look for something that can ‘support’ their daily activities. This keyword can help boost visibility for sure.
We should remember that such keywords like: Water, Reminder, Daily, Tracker are repeated the most through the apps on the top. WaterMinder should find other keywords that can bring more attention to itself and that’s why we allocated “support” as a new keyword to the subtitle.
To ensure we stay competitive, we must test the subtitle and its keywords continuously. One way to improve the subtitle is to go to the keyword pool. From there, we should continuously check how many keywords we are ranking for that are in the subtitle. For instance, we could check the keyword “intake” in our keyword pool.
If the keywords are not improving our ranking, then we should test other keywords and their variations.
Ratings
Looking at the ratings, we can see a lot of things to improve here. Take note that WaterMinder, at the time of this writing, has an average rating of 4.77 stars from more than 21.5k users.
Let’s compare that to their competitors:
Drink Water Reminder N Tracker – 4.50 stars from 138k+ users.
My Water: Daily Drink Tracker – 4.65 stars from 15k+ users.
Water Reminder: Daily Tracker - 4.73 stars from 43.6k users.
We do need to improve app features and overall user experience to raise the ratings up and get more positive reviews as well. Reputation Management framework that intercept negative feedback and help optimize average rating and increase number of reviews would be helpful for WaterMinder. As we can see there are a lot of users that rate the app as great and above and WaterMinder should keep that trend too.
Screenshots
Screenshots can either make or break your app. Use the wrong screenshots and you’ll surely chase away users. Use the right screenshots and you’ll attract more users.
It is super important to choose screenshots that show the value, features, and reasons why users should use your app. In short, screenshots must convince users to choose your app.
The App Store allows us to use up to 10 screenshots and it is good news!
To determine which screenshots give you the best result, A/B testing and are always the best way to go.
You can also test adjusting your store listing assets to important seasonal events or holidays, especially those, which are connected to your app’s industry/category. In most cases, seasonal alignment has a positive impact on CVR, however sometimes, the impact is not significant to argue the time spent on adjustment. Test and validate if that's the right tactic for your app!
Different groups of users prefer different design styles. There's a possibility your target audience values a specific design style over another. The simplest example would be to test vibrant, lifestyle imagery vs. vector graphic elements.
User-based social proof, such as featuring the high ratings' average, positive reviews, testimonials or volume of active users is one of the most commonly leveraged persuasion techniques in app stores. You can try to use one of the previously mentioned elements, or any other which may build credibility in the eyes of your visitors. Be mindful that this technique, even though commonly used, can be interpreted as a violation of App Store guidelines.
Here are a few more things to think about:
Apple indexes the title, subtitle, and keyword list to determine app rankings in the App Store.
The app title, which can be composed of up to 30 characters, is considered to be the most important ranking factor. Thus, you should add the most crucial keyword to your title. When you do that, you’ll most likely get a higher ranking for that keyword.
Next to the app title is the subtitle in terms of importance for indexing. Thus, other more vital keywords should be added to your subtitle. Add as many relevant and high-ranking keywords as possible to ensure you increase your ranking. Moreover, if possible, maximise the 30 character-limit for the subtitle.
The keyword list is considered to be the number 3 most important ranking factor in the App Store. You are allowed to use a maximum of 100 characters. You need to add all the keywords that you believe are relevant to your app. You can even include brand names and competitors’ keywords. You have more flexibility to include whatever you see fit based on your keyword research. After all, users won’t be able to see this list. Only you, as the admin, can see them via the Developer Console.
Disclaimer: In this ASO Audit, we haven’t used any private data, we have purely used public data. The ASO audit was done based on version 6.0.3 of the application and is current as of the date of publication of this article
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